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Information updated to: 31/08/2016

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Project

DiGiCult - Valorizzazione di Giacimenti Culturali Diffusi

Code PON01_02880

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Description
Beneficiaries
Objectives

Results

Field/s	Cultural goods and services
Description	Every study agrees in identifying our Cultural Heritage as one of the major economic assets of our Country. These traditional strength points are becoming more and more relevant in the context of globalization, because they remain unwavering competitive assets in a world scenario that, in the last decades, has seen Italy losing ground in many areas. Nevertheless, in the Italian system we can observe a fundamental flaw regarding the ways these resources are capitalized, because of a lack of strategies and instruments to stimulate and enhance economic activities related to the Cultural Heritage fruition. More specifically, a certain tendency still persists towards focusing on a small number of well recognized and already capitalized touristic sites, ignoring the potential of alternative, less known locations whose specificity and charm render them appealing for certain targets of customers. In addition, most promotional strategies are generic and superficial, restricting themselves to exalting obvious and non-distinctive aspects instead of leveraging profound and unique characteristics of attractors and thematic areas. It is also worth noticing a certain dryness and monotony of the fruition system, not attuned to the needs and preferences of the different customers, not dividing attractions according to themes and not offering different access modes. In most cases it is also missing a common unifying thread between the different cultural attractors in the same area. In this sense, technology can provide several possibilities to enhance the cultural heritage of a certain location, especially concerning the personalization of the offer and the manual or automatic aggregation of different elements and services according to particular needs and a set of explicit or implicit preferences. An advanced system for the enhancement of the cultural heritage could hint to visitors what the touristic experience will be both through the focalization on a central theme and on the purpose of the destination and by representing services, routes and remarkable attractions in an adaptive and engaging way. This system would allow the employment of new marketing techniques based on social and conversational approaches. The current project will try to address these specific issues. Its goal is the study and definition of models, methodologies and innovative software prototypes for the enhancement of distributed cultural sites that would allow joining the traditional functionalities of a Destination Management System (DMS) with state-of-art functions of geo-reference and route planning to offer a personalized information access. These research activities will flow together into the definition of an innovative system prototype for the aggregation and enhancement of Cultural Heritages not localized in a single display area (ex. in a museum) but scattered through large sized territories. Through the generation of thematic and personalized routes it will be possible to develop new themes and contexts in a super-additivity viewpoint (i.e. situations where the total is bigger than the sum of its part). This is of particular relevance when aspects pertaining to a certain theme or set of preferences are spread throughout the territory, or in context of diffused and not localized nature (ex. architectural heritages, artistic gardens, historical city centres, etc.). Furthermore, the construction of personalized tours will make possible the maximization of the final customer’s fruition experience and the increase in value of “minor” cultural assets by inserting them in touristic routes that touch the bigger attractors and leverage the catalytic effect of big events.
Total cost	9,878,698.00 euro
Public contribution		Total public contribution 6,396,435.20 euro NOP R&C contribution 6,396,435.20 euro PAC contribution 0.00 euro
Distribution	Advancement of distribution in %	Total amount distributed 3,074,681.28 euro NOP R&C distributed amount 3,074,681.28 euro PAC distributed amount 0.00 euro

Legend

Field/s – Indicates the field or fields in which the project has the most relevance. A project may have more than one field. For some projects it is not assigned. The field are the following 8: "Health and wellbeing", "Food", "Energy", "Environment and Ecology", "Transport and Logistics", "Cultural goods and activities", "Social Innovation" and "Smart Cities".

Description – Descriptive summary of project.

Total cost – Total cost of project.

Public contribution – Three elements are reported:

Total commitment – total amount admitted to financing, may include more than contribution to be valued on NOP R&C, also on other funds.
NOP R&C admitted contribution
PAC admitted contribution
Contribution with other funds

Distribution – The following elements are reported:

Total distributed amount – takes into account the distributed amount considering both NOP R&C distribution and other funds if provided for
NOP R&C distributed amount – amount distributed to financing of project to be valued on NOP R&C
PAC distributed amount – amount distributed to financing of project to be valued on PAC
Amount distributed with other funds – amount distributed to financing of project with other funds

The distributions refer to the date of last update indicated at top.

Type of beneficiary

Public commitment for beneficiary

Large business	1
Small business	4
Micro business	1
Research Organisation	1
Total Beneficiaries	7

Poste Italiane S.p.A.

Tax File Number: 97103880585
Unique Project Code: B71C11001010005
Location of financial commitments: Campania

Type: Large business

See beneficiary profile >

Presentation date	09/04/2010
Approval date	14/10/2011
Start of activity	Expected date 01/09/2011	Effective date 01/09/2011
End of activity	Expected date 30/11/2014	Effective date -
Total cost	3,551,198.00 euro
Public contribution	Total 2,077,466.45 euro	Eligible of NOP R&C 2,077,466.45 euro
Distribution	Total 1,038,733.23 euro	Amount of NOP R&C 1,038,733.23 euro Date of last distribution of NOP R&C -

Protom Group S.p.A.

Tax File Number: 06477661216
Unique Project Code: B61C11002040005
Location of financial commitments: Campania

Type: Small business

See beneficiary profile >

Presentation date	09/04/2010
Approval date	14/10/2011
Start of activity	Expected date 01/09/2011	Effective date 01/09/2011
End of activity	Expected date 30/11/2014	Effective date -
Total cost	2,262,500.00 euro
Public contribution	Total 1,327,031.25 euro	Eligible of NOP R&C 1,327,031.25 euro
Distribution	Total 928,921.88 euro	Amount of NOP R&C 928,921.88 euro Date of last distribution of NOP R&C -

INTERACT S.p.A.

Tax File Number: 04856801008
Unique Project Code: B61C11001570005
Location of financial commitments: Campania

Type: Small business

See beneficiary profile >

Presentation date	09/04/2010
Approval date	14/10/2011
Start of activity	Expected date 01/09/2011	Effective date 01/09/2011
End of activity	Expected date 30/11/2014	Effective date -
Total cost	600,000.00 euro
Public contribution	Total 352,500.00 euro	Eligible of NOP R&C 352,500.00 euro
Distribution	Total 176,250.00 euro	Amount of NOP R&C 176,250.00 euro Date of last distribution of NOP R&C -

EUSTEMA S.p.A.

Tax File Number: 05982771007
Unique Project Code: B61C11001560005
Location of financial commitments: Campania

Type: Micro business

See beneficiary profile >

Presentation date	09/04/2010
Approval date	14/10/2011
Start of activity	Expected date 01/09/2011	Effective date 01/09/2011
End of activity	Expected date 30/11/2014	Effective date -
Total cost	1,000,000.00 euro
Public contribution	Total 587,500.00 euro	Eligible of NOP R&C 587,500.00 euro
Distribution	Total 486,471.62 euro	Amount of NOP R&C 486,471.62 euro Date of last distribution of NOP R&C -

CRMPA - Centro di Ricerca in Matematica Pura ed Applicata

Tax File Number: 02758730655
Unique Project Code: B51C11000720005
Location of financial commitments: Campania

Type: Small business

See beneficiary profile >

Presentation date	09/04/2010
Approval date	14/10/2011
Start of activity	Expected date 01/09/2011	Effective date 01/09/2011
End of activity	Expected date 30/11/2014	Effective date -
Total cost	1,800,000.00 euro
Public contribution	Total 1,530,000.00 euro	Eligible of NOP R&C 1,530,000.00 euro
Distribution	Total 320,288.75 euro	Amount of NOP R&C 320,288.75 euro Date of last distribution of NOP R&C -

CUSSMAC Consorzio Universitario Salernitano su Sistemi e Metodi per Aziende Competitive

Tax File Number: 04035790650
Unique Project Code: B41C11000580005
Location of financial commitments: Campania

Type: Research Organisation

See beneficiary profile >

Presentation date	09/04/2010
Approval date	14/10/2011
Start of activity	Expected date 01/09/2011	Effective date 01/09/2011
End of activity	Expected date 30/11/2014	Effective date -
Total cost	500,000.00 euro
Public contribution	Total 425,000.00 euro	Eligible of NOP R&C 425,000.00 euro
Distribution	Total 84,941.76 euro	Amount of NOP R&C 84,941.76 euro Date of last distribution of NOP R&C -

Lit Com S.r.l.

Tax File Number: 06248981216
Unique Project Code: B31C11000690005
Location of financial commitments: Campania

Type: Small business

See beneficiary profile >

Presentation date	09/04/2010
Approval date	14/10/2011
Start of activity	Expected date 01/09/2011	Effective date 01/09/2011
End of activity	Expected date 30/11/2014	Effective date -
Total cost	165,000.00 euro
Public contribution	Total 96,937.50 euro	Eligible of NOP R&C 96,937.50 euro
Distribution	Total 39,074.04 euro	Amount of NOP R&C 39,074.04 euro Date of last distribution of NOP R&C -

Axis - Operational objective	I - Scientific and technological fields, generators of industry transformation processes and creators of new sectors (Go to )
Action	Strategic scientific and technological areas
Action line	Industrial Research (Go to)
Instrument of implementation	Invitation to presentation of Industrial Research projects (DD 1/Ric 18/01/10)
NSF - objective	Strengthen and evaluate the whole chain of research and cooperation networks between the research system and businesses, to contribute to competitiveness and economic growth; sustain maximum distribution and use of new technologies and advanced services; heighten level of scientific and technical knowledge and skills in the production system and in institutions